The Lacuna Project

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Exhibit 994

Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls, NBER Working Paper 23940

Exhibit 994 ยท Research paper (not peer reviewed)

Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls, NBER Working Paper 23940

Consistent with theoretical predictions, we find that newspapers provide less coverage of recalls by their advertisers, especially the more severe ones.

Matches Kantar Media advertising spending by auto manufacturers in US newspapers to newspaper coverage of car safety recalls, 2000-2014. Reports less coverage of recalls by advertisers, especially severe ones; a one standard deviation increase in prior-two-year ad spending from a large advertiser reduces recall coverage at the intensive margin by 24% for the average newspaper. Published in Management Science 67(2):698-719 (2021), DOI 10.1287/mnsc.2019.3567 (bibliographic record only; article not opened).

Source
Beattie G, Durante R, Knight B, Sen A, National Bureau of Economic Research
Date
October 2017
Quoted from
Abstract
Grade
Primary record
Document
https://www.nber.org/papers/w23940.pdf
Accessed
2026-11-10
Cited by
Findings citing this exhibit
Note
Working paper read; replace with the published Management Science text.

Cited by

Finding INF-1.10
Peer-reviewed A study matching Kantar advertising by auto manufacturers to newspaper coverage of car safety recalls from 2000 to 2014 finds that newspapers cover recalls by their advertisers less, especially severe recalls. A one standard deviation increase in a large advertiser's spending over the prior two years reduces recall coverage by 24 percent for the average newspaper.